Reading in The Plane... Using Kindle? Paperback? Qantas' way?

For the past two flights, I have noticed two middle-aged men holding Kindle's and read so religiously. The irony is that we would expect them who were accustomed to paperback books would prefer to read the old-school way. But that's the trend! More and more aged flight passengers are carrying around Kindle's; the elderly are adapting well!

There goes the good Ol' days of reading right from the paperback books or novels then. Nonetheless, many people still adhere to the conservationism of reading. I have spotted many still carrying around paperback novels to spend time in the plane.

Whether it's Qantas' way of reviving the good ol' days or trying to improve the passengers' satisfaction of reading, I must applaud their innovative measure. They have come up with a series of books which are customised to your flight duration. Simply put, if your flight is 5 hours long, you would be able to finish reading the book within your flight. The books are written to match your flight duration!

In the effort of introducing this revolutionary way of reading in the plane, they have joined forces with award-winning art director Paul Bedford and the Hachette publisher.

They have specified their target audience too: Qantas Platinum Frequent Flyer. I thought that it was a good measure to keeping their passengers satisfied with frequently-improved service. I must commend their effort in reeling in new customers while keeping the customers returning to them when they have never ceased to introduce positive elements into their system. Good job, Qantas!